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Employees in marketing research are focused on understanding the buying habits of people and organizations. They analyze such information to design new products, predict future sales, and position their own company’s strategies against competitors. Employees in buying and merchandising positions are responsible to display and promote products and services to get them into the hands of the customers and to provide customer service to ensure satisfaction. People with careers in marketing management formulate corporate policies for advertising, promotions, marketing, sales, and public relations to facilitate the entire marketing process.